Launch of MURMUR by Andreea Badala

Andreea Badala contacted the agency for the launch of her new brand on the Romanian market, called Murmur. She had a very clear idea as to the identity of the brand and the agency was briefed accordingly. As such, Antonescu PR and Andreea Badala put together a team of professionals for this event.

Video concept and production – Commitet Post+Production, Creatives: Barbu Balasoiu, Andrei Balasoiu, Andrei Tanase, Grigore Puscariu, Ion Cotenescu

Soundtrack for the video: Monooka

Event soundtrack: DJ Flore

Setting design: architecture bureau Lundi et Demi; architect Kim Attila, designer Ciprian Ţocu

Event sponsor: Whirlpool Romania

The venue was Sala Dalles, as the architects needed a neutral all white space that would be easy to transform, for one night, in a large scale production hall, filled with ironing tables, old style projectors, industrial lighting objects. The exhibition was delimited by the rest of the space with a transparent organza wall. Among other instruments, the agency prepared a Facebook campaign, which included a teaser of the brand movie. Over 250 guests attended: fashion journalists, fashion bloggers, architects, designers, artists, Andreea Badala's clients, public figures, television reporters. The coverage included 64 hits (print, on line, TV, interviews, features, cover stories, fashion and business press). AloMoDA even called it an historic night for Romanian fashion while honored Andreea by transforming for one day their homepage in a Murmur micro-site. The collection, called Traces, was very well received. For more details please contact the agency.