5 days of road shows and 4 private events, with pit stop at jazz concerts, MINI photo exhibitions, hot clubs, culinary experiences, private shopping sessions - niche perfumery, fashion, jewelry, watches.

In partnership with top concept stores Helvetansa, Madison and The Place and the new MINI summer location, Readers Cafe. Private driver for each guest, MINI car fleet of MINI COOPER S and MINI Countryman in all hot spots of the city, for a surprise ride towards clubs, old city center and MINI events.

The week ended in style, with a private cooking show at Readers for 50 selected guests: architects, designers, lawyers, marketing executives and company owners.

For more details please contact the agency.